HUGE UPDATE: The Facebook Power Editor & Ads Manager Merge Into One And How This Affects You.

The New Face of Ads Manager. Advertisers were given a great gift by Facebook on September 12th –the merging of Power Editor and Ads Manager into a single offering. The result? A much more user-friendly experience. Power Editor has been laid to rest. Facebook announced, “We’re always looking for ways to make advertising on Facebook […]

The Simplest Way To Build HIGHLY Profitable Facebook Audiences.

In a previous post, we touched on the power of the Facebook pixel for your retargeting efforts, but in this article let’s unpack another of its strengths –creating lookalike audiences. But before we leap into the marketer’s bliss realm of video, email, page like and conversion lookalike audience building, let’s brush up on our basic […]

Six Reasons Why Your Shopify Store Needs To Advertise On Facebook.

Facebook tells us (well, Mark says) that we spend an average of 50-minutes a day on a Facebook property. That is quite a lot of time especially when you put “average” in front of it because that means there are many more Facebook gluttons out there consuming social media content for many more hours. We’re […]

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